9009 Carothers - Crescent Resources

Little's DC and Charlotte offices are teaming up to assist Crescent in developing conceptual master plan and architectural solutions for Crescent's 9009 Carothers site in Nashville, TN. Crescent's intent is to create marketing materials in pursuit of development showcasing their committment to sustainability integrated with a high quality, and customer focused design approach. Eddie, Bo, and Rugel collaborated on assisting Crescent with their efforts. Our concept focuses on creating a series of green public spaces that thread through the site and help to organize and connect the existing buildings with the new. Visitors and employees park their vehicles and traverse these landscaped outdoor rooms on their way to work. Carefully designed and allocated covered walkway canopies will provide shelter during inclement weather so as to contribute to to design of the parks and plazas. The architectural facades will be articulated to maximize solar orientation and visual connectivity to the green public spaces. For the 10 story office building option we would also consider a green roof as part of the sustainable design approach.

Electroluminescent wall for British Airways

Videos coming soon!

Library of Green Building Materials

Rhode Island-based Ecolect, which was founded by two Rhode Island School of Design graduates, hopes to save designers time and money by answering three important questions: where to find sustainable materials, what makes them sustainable, and who else is using them and how. 

Super Sized Fries and Peace of MInd, Body & Soul

New McDonald's franchise shifts the aesthetic theme from gluttony to enlightenment.

Singapore - eVolo '08 Architectural Competition

Ted Givens and Rugel Chiriboga from the Durham and DC offices submitted the above entry boards in the Evolo '08 - Skyscraper Architectural Competition this week. 'eVolo is an international organization dedicated to the development of new architectural ideas. It is a forum of discussion towards excellence in design for the XXI Century.' eVolo

As part of our on-going research and emphasize in a holistic approach to design that incorporates sustainable design strategies into all of our projects, we teamed up to pursue the exploration of sustainable ideas in high rise mixed use residential design.

Our theoretical project is based in Jurong East, Singapore. The site benifits from its adjacency to a mass transit line station and beautiful natural lake amenity. It is located between the Chinese garden and a heavy industrial district. Culture, sustainability, and innovation particular to climatic influences in the region were primary drivers for our concept development. We gained inspiration from the Wah Kim orchid, the national flower that pulls water directly from the air. There is inherent beauty in its form, and efficiency in the manner by which the orchid draws sustenance from its environment. This flower became a wonderful source of inspiration in continuing to develop a sustainable strategy for our mixed-use hotel and residential towers.

Our intent is to marry site specific sustainablity strategies with a new interpretation of the vibrant clutter found in the traditional Malay village, and the streamlined efficency of modern Singapore. We seek an organic expression that will provide a stark contrast to the existing architectural landscape. Our heavy use of gardens both in the landscape and in the towers provides a point of departure in a sea of brutalist housing blocks adjacent to our site.

The sustainability strategy for the towers is locally referential and provides for an environmentally inspired cooling and ventilation approach. The tower placements capitalize on the prevailing north winds to provide thru ventilation into the bldg.. The roofs of the modular pod units for the residences utilize a water-reclamation system to capture rainwater, purify it, and use it for cooling and gray water use. Energy for the system is generated by the bldg. integratede photovoltaic cells in the double skin glass facade on the west Facade. Some of the pods have a green roof to assist with cooling and terraces for the residents use. The configuration of the pods also provide shading for the south facades and create dynamic exterior and interior sky gardens capitalizing on climatic influences.

Our intent in to continue to develop these ideas with continuing research and turn this into a viable, real project.

These are additional images:

Phipps Tower - Atlanta, Georgia

The renderings at the top depict the final configuration of the Phipps Tower project in Buckhead, Atlanta, Georgia.

DESCRIPTION

Context:

Phipps Tower establishes itself as a premier address in the Buckhead Community, one of the most prestigious locactions in the the Southeast.
The project is prominently situated at the intersection of Lenox Road and Phipps Boulevard. Rising gracefully adjacent to Phipps Plaza Mall, this twenty four story, glass tower presents timeless proportions and infuses a contemporary edge in its simplicity and sophisticated elegance. At the south facing main entrance plaza, guests and tenants alike are invited to gather for events, and socials, or engage in the wonderful public garden for respite. This public green space becomes a focal point in the vicinity receiving pedestrian activity from the neighboring business, hospitality, and retail venues. The front facade glass lobby blurs the line between inside and out as softly curving marble walls frame the lobby and introduce all to the prominent business address in Buckhead.

Building:

The Phipps Tower project has been registered with the U.S. Green Building Council seeking LEED Certification. The building will be industry recognized for utilizing energy conservation and sustainable design strategies that include:

· High performance, energy efficient insulated glazing coupled with the long facades oriented facing north and south to maximize the benefits of natural daylight.
· Energy efficient building M.E.P. systems minimizing utility consumption.
· Utilization of Green Power.
· Sustainable Sites practices.
· Water efficient landscaping.
· Construcation waste management.
· Indoor environmental quality control
· Energy and Atmosphere – Measurement & Verification , Base building.

RENTABLE SQUARE FEET 475,000 rentable square feet.

AVERAGE FLOOR SIZE 25,000 rentable square feet.

EXTERIOR SKIN

Custom curtainwall with 1” high performance insulated glazing accented at the main entry with stone and aluminum columns

INTERIOR LOBBY

Polished “Crema Marfil” marble floors and walls accented by stainless steel bands frame Etimoe, quartered sliced millwork panels. The elevator portals are carved out of the millwork panels and utilize stainless steel and marble to create a strong sense of entry.

The project site contruction has broken ground this month. Project is scheduled to complete construction in 2009.

Founder Credit Union (Additional images)

This project merited the posting of additional information shedding a little more background on Little's process to get to this point.

Founders Credit Union presented us with a great opportunity to capitalize on a primary goal of our Design Methodology, that is to implement a multidisciplinary approach to practice from inception of the project development process. Our team emphasized a holistic approach to design incorporating sustainable design strategies that very much depended on the expertise and full collaboration of our client, and all of our members representing, Architecture, Land Development, Interior, and Engineering.

This presentation is part of Little's package put together to solicit client approval and sign-off of our Visioning phase. It will provide a strong foundation for our project development as we proceed.

Founders Federal Credit Union

We presented our process and concepts to the client this past Monday and I believe we blew them away. Eddie is trying to incorporate the Design Methodology in this process. We established the project goals and parameters from the Visioning session we had and developed the concepts around those. These boards show some of the results of the programming interiors has completed and the client is currently validating. The owner has invited us to come to their board meeting tomorrow and present the process and final concepts to the board.

Where as typically we go in to present one final concept, we presented two. Both are very strong schemes, but have different attitudes. We wanted the client to tell us if the building was to be a bold gesture towards the future (as they stated in the Visioning session) or a subtle building that wouldn't offend their main members which are the everyday, blue collar worker (which also came out during the Visioning session).

I would love to hear some comments/critique if you have a minute.

Thanks,

choyt

Founders Federal - 02.25.08 Presentation

The Advantages of Closing a Few Doors

Do options help us or hurt us? Check out the article from Science section of the NYTimes using the link above. Below is an exerpt from the article.

"Xiang Yu was a Chinese general in the third century B.C. who took his troops across the Yangtze River into enemy territory and performed an experiment in decision making. He crushed his troops’ cooking pots and burned their ships. He explained this was to focus them on moving forward — a motivational speech that was not appreciated by many of the soldiers watching their retreat option go up in flames. But General Xiang Yu would be vindicated, both on the battlefield and in the annals of social science research."

Exploit Me! : A Designer's Guide to Surviving Design Competitions

An interesting article on design competitions from Coroflot's Creative Seeds Blog. The following is an excerpt from the article:

"If you're in it for the money, you're doing it for the wrong reason. While there are some pretty good prizes out there (Dell is offering $25,000 to the overall Re-Generation winner), the real benefits of a good contest are available to all entrants. The trick is not to view it as an employment opportunity, because it's not; it's a professional development and marketing tool."

Process of Posting Projects in Progress

Santiago,
Could you brief us on the best way to post a ppt or a pdf presentation to the blog site?
T

Phipps Tower

Updated Rendering

Urgent Care Redefined :: Identity Development

A logo should not only evoke the brand’s personality but also the company’s unique service proposition. Everything else, including the architecture that defines a brand should accomplish the same objectives.

As we set to develop a new identity for Concentra Little developed a framework to focus our exploration around the aspirational attributes that define this brand while maintaining as much of the equity Concentra has built over time. First we audited the existing logo and provided options for a new way of structuring their Brand Architecture so that Concentra can grow in an orderly way. Then we identified other industries as a frame of reference for a benchmark study in an effort to visually compare other logotypes. Finally, we grouped the brand attributes in discreet sets, each of which elicit a distinct stylistic approach and then we developed logo options in order to visualize each of these concepts. The following are the themes: 1. HUMAN TOUCH & FEELING 2. MEDICAL & QUALITY 3. URGENCY & ACCESS The next step in the development of this new identity for Concentra will be to refine the presented options so that we can delve into an in-depth color studies and specific logo applications.

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Existing Logo Audit Brand Architecture Logo Benchmarking Brand Framework New Logo Studies

The Designers Accord

"The Designers Accord is a coalition of design and innovation firms focused on working together to create positive environmental and social impact." Click on the link above to see the mission statement. The Designers Accord already includes design firms such as IDEO, Frog Design, Continuum, and Smart Design.

Green

Design Continuum in Boston, MA held an event where over 60 movers and shakers in the world of green design gathered to share their thoughts. Speakers from companies including Zipcar and Herman Miller talk about the "necessary convergence of design thinking and thinking green." Videos are available at http://www.dcontinuum.com/content/green.php.

Create a Balcony from a Window

Why Design?

Phillipe S+arck gives his TED talk here.

7th Annual Year in Ideas (NYTimes Magazine)

The webpage covers everything from "Airborne Wind Turbines" to "Zygotic Social Networking."

Green companies think they just have to stick a leaf on the label

An interview with Adam Lowry, co-founder of Method. The title pretty much explains what the interview is about. (Interview by James Murray from BusinessGreen.)

Running on Empty

What we learned in 1973.......and then forgot. An interview with Mirko Zardini from Metropolis, November 2007.